News & articles

Why the SIM Project steering group believes social interaction matters

We spoke to three members of the steering group for our Social Interaction Matters (SIM) Project to hear their thoughts on the latest exciting research taking place on board working vessels.

Over the last few months, crew on vessels from the shipping, cruise and superyacht industries have been taking part in innovative onboard research using wearable and mobile technology to track the impact of social interaction on their wellbeing.

The research is part of our Social Interaction Matters (SIM) Project – a long-term initiative to improve the health, safety and wellbeing of seafarers by promoting increased quality social interaction and rest time. The data we gather will enable us to evaluate the effectiveness of our existing guidance and recommendations, and develop it to become a valuable and inclusive health and wellbeing tool for all seafarers working in industries across the maritime sector.

We spoke to three members of the SIM Project steering group from the cruise, shipping and superyacht industries to hear their thoughts on the latest research – Pam Kern, Director, Maritime Mental Health Services, Port Medical Management (cruise industry); Stewart Bankier, Director Crewing Training, Columbia Shipmanagement (shipping industry); and Emma Kate Ross, Co-Founder and Director, SEAS THE MIND (superyacht industry):

Why did you want to contribute to the development and steer of ISWAN’s Social Interaction Matters (SIM) Project?

Pam Kern: I wanted to contribute to [this project] because of my deep connection to the maritime community. As a former seafarer for eighteen years on cruise ships, I bring firsthand experience and a personal understanding of the challenges faced by crew members in this sector. I was deeply motivated to offer my expertise to help shape initiatives that can improve seafarers’ social wellbeing and support their mental health, both personally and professionally.

Stewart Bankier: I have 45 years’ experience looking after seafarers in various roles and given the recent technological advances where the impact of the internet has unfortunately had a negative impact to social harmony on many vessels, there was a clear need to have the evidence to drive change for the better for crew on board.

Emma Kate Ross: Humans are essentially social creatures, so any project or initiative that gets us thinking and prioritising our social health is something I want to get behind and promote. Our time working onboard can be improved – better connections, communications and ultimately a safer and healthier way to work for all!

Cruise ship crew wearing their Fitbits for the SIM Project research

What do you think the use of wearable and app technology will add to this research and its impact?

Stewart: The wearable technology will enhance the effectiveness of data gathering and also provide additional indicators and opportunities to review how seafarers behave and this will help decide on where the changes or mitigation strategies will be needed.

Emma: I think it is a smart strategy to utilise wearable app technology; it reduces the friction of having to introduce a whole new element or concept to already busy crew, and so by using the wearable tech, gets better engagement, more accurate results. That data can be used to give us a better understanding of what is working onboard, what needs improvement and what needs our immediate attention throughout this industry.

Pam: Wearable and app technology can significantly enhance this research by providing real-time data. However, interpreting this data within the context of the unique challenges of the maritime environment is crucial. I’ve been working with Dr. Kate Pike to identify anomalies specific to the cruise industry, ensuring that the data accurately reflects the realities faced by seafarers in the cruise sector in their daily work and living conditions.

Previous research in the SIM Project has focused on ships in the Merchant Navy. With the expansion of the project scope into cruise and yachting, how do you expect the results will differ to those from commercial shipping – or do you expect the key issues to be the same?

Stewart: I would expect the results to be somewhat different, mainly because of the larger numbers of crew on board cruise vessels and the social facilities provided which are vastly more in scope and scale than cargo vessels. In the yachting sector there could be similar issues raised as whilst the crew size can be large, the facilities and access opportunities can also be limited and this has an impact on crew welfare and morale.

Superyacht crew gathering for a polar swim during the SIM Project research

This is the first time the cruise and superyacht industries have been included in research of this kind. What unique challenges to social interaction might these crew face compared to Merchant Navy crew? Why do you think it is important for seafarers working in these industries to be represented and what are you hoping is learned?

Pam: Cruise ship crews face unique challenges, including constant guest interaction, leading to potential compassion fatigue, especially in guest-facing roles like the front desk. The diverse, larger crew creates a multicultural environment, where differing social norms can cause misunderstandings, conflict and isolation. Including cruise ship crews in research ensures that their specific needs are understood, meeting them where they are at with their distinct social, cross-generational and cultural dynamics, not a one size fits all approach.

Emma: I think accurate reporting on Hours of Rest will be revealing. In the superyacht industry, we tend to be simultaneously more professional in some ways, and less professional and still quite ‘Wild, Wild West’ with some of our working practices and policies. We still have some work to do to get to the regulatory standards of some other sectors and I believe good quality, quantitative research such as the SIM Project will give us an amazing insight into leadership, culture, work and rest beyond anything I’ve seen done before in superyachting.

Why is this project so important and what are your hopes for its long-term outcomes?

Pam: This project is groundbreaking in studying social norms in the cruise sector. The unique environment requires tailored approaches, and ISWAN’s efforts to engage seafarers where they are with practical, relatable solutions are commendable. The long-term hope is to enhance crew wellbeing, improve intercultural understanding of needs, and foster stronger social cohesion on board. By addressing the unique challenges faced by seafarers in the cruise sector, this research can lead to purposeful and lasting improvements.

Merchant Navy crew during the SIM Project research

Stewart: The project is very important to the maritime industry as it will be an opportunity to highlight to the industry key influencing regulators and professional bodies that the social and therefore wellbeing issues faced by the seafarers need addressing. The regulators are critical as change mainly comes from a regulating demand rather than by operators and owners whose focus tends to be commercial and financially driven.

Emma: Knowledge is power, and I believe that in getting live feedback and in-situ data, the SIM Project can give us revelatory and essential data that can allow us to make more informed decisions as to how to improve culture, social interaction, mental and physical health… And if everyone is feeling better, being treated better by socially and mentally healthy leaders, then a rising tide lifts all boats!

We will publish a report of our findings from this research in 2025, followed by an exciting relaunch of our guidance.

The SIM Project is funded by the Trinity House Maritime Charity Department for Transport (DfT) Fund and sponsored by Seaspan Corporation. We are grateful to our technology partners, PsyFyi and Fitabase, and our research partners: AIDA Cruises, MY Savannah, V.Ships, Y.CO, another yacht management company, and a 74m private superyacht.

Our latest news

Why I stayed in seafaring

24 December 2024

1 min read

By: Elijah Jose C. Barrios

Read more

Spending the holidays at sea

16 December 2024

3 min read

Many seafarers will spend the holidays away from home this year – SeafarerHelp and YachtCrewHelp are available around the clock for seafarers and their families who need someone to talk to.

Read more

A look back at ISWAN’s work and impact in 2023-24

12 December 2024

2 min read

We are pleased to share our annual review of ISWAN’s activities over the financial year 2023-24.

Read more

Receive the latest news and insights from ISWAN direct to your inbox

Keep up to date with ISWAN's e-news

For more information see our Privacy Policy.

Our funders